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Established and future trends are a powerful driving force. Steering the beauty conversation and reflecting consumer needs. Pretty Analytics focuses on telling the trend stories that are driving the industry forward. Exploring how other industries influence the beauty climate and investigating emerging concepts.
Stories are told through:
• analysing natural language data and industry research
• mapping concepts, trends and patterns
• visual trend maps, moodboards, weekly articles and published reports
• looking ahead to future white space, innovation and what's outside the box
- Beauty brands
- PR and Marketing teams
- Product developers
- Beauty writers
- Trend enthusiasts
A unique algorithm designed to analyse beauty trend information powers the content of our reports.
This bespoke in-house software monitors qualitative data across a variety of platforms. It processes natural language into valuable numbers and statistics.
Why process natural language?
Creating quantitative data from language allows us to spot newly emerging trends and study changes in consumer focus, social media and how other industries affect beauty.
Sales data and existing popularity metrics tell a story after the fact. They’re important for tracking established trends but don’t have the context to look to the future. Our trend reports cover “the story so far…” AND “what’s next?”.
Our trend reports cover:
Skincare, Hair, Colour Cosmetics, Fragrance and Retail
Premium and mass market
Global beauty trends and location focused innovation and insight
Macro, micro and niche focus
Highlights of the brands and products championing trends
Indie and beauty startup features