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Beauty trend storytelling +forecasting

 

what we do

Established and future trends are a powerful driving force. Steering the beauty conversation and reflecting consumer needs. Pretty Analytics focuses on telling the trend stories that are changing and driving the industry forward. Exploring how other industries influence the beauty climate and investigating emerging concepts and where ideas link together. 

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Quarterly Trend Reports

Macro + Emerging  Trend Reports

Data Analytics through Natural Language Processing

Qualitative Data Analysis

{NLP + Industry Research} 

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Visualised Data + Trend Maps

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Explore White Space, Early Adopters, Innovation + Emerging Trends

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A Slice Of Pretty Analytics: Stories To Your Inbox

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EMERGING HAIR CARE TRENDS TO STAY AHEAD OF THE CURVE BEYOND 2022

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Request a FREE content sample of the Hair Future Forecast below. You will not be added to any mailing lists or other services.Your details will not be added to any mailing lists, stored or used for any other services.

A unique algorithm designed to analyse beauty trend information powers the starting point of our forecast exploration.

Bespoke in-house software monitors qualitative data across a variety of platforms from video to social media and blog content. It processes natural language into numbers and statistics. Data sets are valuable in this growing digital age but it doesn't define the future beauty conversation. Instead, we use it as fuel to power the content we provide.

Why process natural language?

Creating quantitative data from language allows us to spot newly emerging trends and study changes in consumer focus, social media and how other industries affect beauty. 

Sales data and existing popularity metrics tell a story after the fact. They’re important for tracking established ideas but don’t have the context to look to the future. Our trend reports discuss:

  • “the story so far…”,
  • “what’s next?”
  • "why is this shift occurring?"
  • "how this could affect the future?"
  • "where should brands be directing their strategies?"

Our trend reports cover:

  • Skincare, Hair, Colour Cosmetics, Fragrance and Retail

  • Premium and mass market

  • Global beauty trends and location focused innovation and insight

  • Global shifts and emerging trends

  • Macro, micro and niche focus

  • White space and exploring future concepts 

  • Highlights of the brands and products championing trends

  • Showcasing early adopters and innovators

  • Indie and beauty startup features

#TrendStories On Instagram

Peachy Keen - Peach has been flagged as an ingredient to watch as it crops up in skincare formulations as a source of malic acid and Vitamin C alongside the nourishing properties of Vitamin E. From Purple Tree’s Peach Balm and Too Faced’s Lip Gloss infused with peach oil to Japanese skincare brand Momohime which focuses on key ingredient peach throughout. 🍑
Hair care gets personal. Schwarzkopf have launched My Specialist - a hair analysis service developed with Henkel. Using a carefully created evaluation system the technology will asses levels of dryness and damage down to cuticle detail. From this, a custom system of hair care products is created. A brilliant example of the future of hair. Read more on how hair care is getting personal in Chapter 2 of the Hair Future Forecast. #linkinbio
Always interested to see when tech and beauty come together. Created by Harpreet Birdi @nailbuffapp is the new iOS app allowing you to bring together your own nail polish wardrobe. A database of cult favourite polishes at your fingertips alongside their colour matching algorithm to find an existing nail polish shade that’s closest to the colour from a photo or screenshot taken with your phone. The ability to shop through the app or let your nail salon know what colours you want ahead of your appointment is coming soon. From collaborative and social sharing platforms to matching customers with services and inspiration, beauty apps are most definitely on the rise.
According to an article published by @cosmeticsbusiness , The NPD Group has stated premium hair care as the fastest growing beauty market in the US. Considering the scale of innovation and product category expansion set to influence this sector globally, it makes sense! It's an exciting time for haircare. To expore the future of this market from key ingredients to upcoming tech get your copy of the Hair Future Forecast via the #linkinbio. (Report + Trend Map samples avaiable).
Taking inspiration from the Japanese concept of Shinrin-Yoku (“taking in the forest atmosphere”), research into how being immersed in nature can have a positive effect on our physical and mental well-being will inspire the future of beauty on a global scale. Many field studies have shown that trees give off organic compounds that increase the levels of natural killer cells in our bodies. These cells are an integral part of our immune system. Sensory experiences from the scent of cypress oil, hearing the wind through the trees to the crunching of leaves beneath bare feet have shown to have positive impacts on mood. Pulling inspiration from this concept of "forest bathing", plant-based ingredients drive a holistic approach that embraces the power of nature. Pretty Analytics has noticed an influx in how the nature connection has inspired self-care rituals and DIY beauty. In particular, this is seen with herb and botanical infusions such as “pressed herb candles” and “botanical baths” alongside bath and body oils with herbs and plants suspended in their glass bottles. As well as providing skin benefits, the aesthetic of bringing nature into the home is evolving with beauty and brings that nature connection into our personal beauty routines and rituals.
Calabrio, a software analytics firm, surveyed 3,000 consumers on the topic of customer engagement and the use of technology in this field. 79% said that interaction with a human was important (as opposed to chatbots or self-service). 74% said that they'd be more loyal to a business that offered the option to speak to a human alongside their digital options. Whilst advancing technology has so much potential to streamline business tasks and save money, it's important to remember that a human centred approach is vital for customer loyalty and consumer connection. Beyond chatbots, we discussed in our latest #TrendStory how beauty brands can bring about more consumer collaboration. Head to 'Stories' via #linkinbio to read on.
In the Beauty Look Ahead report last year, we talked about how brands will look to utilise 3D printing technology from novelty custom items to upgrading their manufacturing process. @chanelofficial have done just this. They have created a 3D-printed mascara wand to allow for a more precise design than the standard applicators we see today. It will be interesting to compare the wand design with its predecessors. [Pretty Analytics has pinpointed 67 data points so far this year that have talked about this new 3D mascara]. #prettyanalytics #3dprinting #chanelmascara #3dmascara
This week's #trendstory is all about messaging UX. Discussing beauty's approach to chatbot technology and the future of building collaborative communities. Including a look at @spacenk new SNK chat feature. Head to prettyanalytics.com/stories via #linkinbio Swipe left for a preview of the visual trend map on this topic. What are your thoughts on brands using chatbots? Do you think more brands should offer collaborative Slack channels for their customers to share beauty notes in? Comment below 👇🏼
According to a global market study by Technavio, natural and organic products across beauty are forecasted to show market growth of 10% a year between now and 2021. When it comes to haircare, emerging trends look at incorporating key superfood, botanical, food-based and “free-from” ingredients into formulations. Dive deeper into what these top ingredient spotlights are, textures, niche segments and data insights on shampoo formulations and vegan hair care in the Hair Future Forecast report. (Report samples + more information available via #linkinbio) Brand on trend: @joshicabeauty provides naturally handcrafted hair care from a tea tree and mint shampoo bar to a leave-in conditioner with Green Tea, Marshmallow, Nettle leaf and Slippery Elm extracts. Joshica’s natural hair range is designed for those with naturally frizzy, oily and curly hair.
Hair is now the target for an entire beauty routine of its own. The biggest focus will be on scalp care particularly within research and development. Treating the scalp individually is of growing importance and scalp massage will emerge as a popular focus both at home and in the salon. One such brand fuelling this innovative hair care shift is @myhairdoctoruk who offer a Scalp Health range including a shampoo, conditioner, exfoliant and soothing spray. It includes active botanicals of comfrey, chamomile and thyme created by hairdresser and trichologist Guy Parsons. Ready to dive deeper and explore data insights on scalp care? Download your copy of the Hair Future Forecast report via the link in bio.