Beauty trend insight + CREATIVE forecasting

STORYTELLING powered by data + forward thinking

Death_to_Stock_Digital_Native_4.jpg
hairfutureforecast_instagram.jpg

EMERGING HAIR CARE TRENDS TO STAY AHEAD OF THE CURVE BEYOND 2022

download now

Request a FREE content sample of the Hair Future Forecast below.

what we do

Established and future trends are a powerful driving force. Steering the beauty conversation and reflecting consumer needs. Pretty Analytics focuses on telling the trend stories that are changing and driving the industry forward. Exploring how other industries influence the beauty climate and investigating emerging concepts and where ideas link together. 

Trend insight + forecasting are told through:

• analysing natural language and industry research - then looking beyond what this data already shows

• mapping concepts, trends and patterns across industries and markets

• focusing on the "why?" and "how might this affect our futures and your brands?"

• visual trend maps, moodboards, articles and published reports

• seeking white space, early adopters, innovation and what's outside the box

• constantly asking questions, exploring concepts and pushing creative limits

 

Created for:

  • Beauty brands
  • PR and Marketing teams
  • Product developers
  • Buyers
  • Retailers
  • Beauty writers
  • Trend enthusiasts

A unique algorithm designed to analyse beauty trend information powers the starting point for our forecast exploration.

Our bespoke in-house software monitors qualitative data across a variety of platforms from video to social media and blog content. It processes natural language into numbers and statistics. Data sets are valuable in this growing digital age but it doesn't define the future beauty conversation. Instead, we use it as fuel to power the content we provide.

Why process natural language?

Creating quantitative data from language allows us to spot newly emerging trends and study changes in consumer focus, social media and how other industries affect beauty. 

Sales data and existing popularity metrics tell a story after the fact. They’re important for tracking established ideas but don’t have the context to look to the future. Our trend reports discuss:

  • “the story so far…”,
  • “what’s next?”
  • "why is this shift occurring?"
  • "what could this mean for the future?"

Our trend reports cover:

  • Skincare, Hair, Colour Cosmetics, Fragrance and Retail

  • Premium and mass market

  • Global beauty trends and location focused innovation and insight

  • Global shifts and emerging trends

  • Macro, micro and niche focus

  • White space and exploring future concepts 

  • Highlights of the brands and products championing trends

  • Showcasing early adopters and innovators

  • Indie and beauty startup features

#TrendStories On Instagram

Had a brilliant day at the Natural & Organic Products Show yesterday. This year was definitely bigger with more innovative offerings from around the world. Seeing how Natural and Organic is shaping the future of beauty, there were brands looking to fill the gap across the board from haircare to feminine hygiene. It was lovely to meet with so many brands who expressed passion and drive towards creating #sustainablefutures in beauty. From ingredient sourcing to packaging and post-use solutions, the sentiment of the day was definitely moving towards sustainability rather than the blanket “clean and green” statement we’ve seen painted over the years. There is still major work to be done towards a sustainable beauty future that encompasses transparency, environment, health and humanitarian efforts. There are no shortcuts but yesterday proved that the building blocks are there and working together as an industry can bring about this urgently needed sustainable shift. Brands that we love from the show: @gallinee_beaute @merakishopdk @zenzorganicproducts @optiat_co @yope_soap Snaps from the day on Stories -
Scientists at the Dame Ellen McArthur Foundation calculated that ~78 million tonnes of plastic is produced a year. This is where it goes when we are finished with it. Landfill is essentially littering the planet on mass. With only a shocking 14% being recycled, the future calls for plastic-free packaging and compostable solutions alongside the infrastructure to recycle more and cut the cycle of the production of new plastics. And in the long term, we hope more composting facilities will become available. Next week, "Sustainable Futures" - the first macro report on Pretty Analytics’ new The Hub platform, will be released. The chapter “The Future is not Plastic” will explore how the beauty industry can innovate and commit to this as well as some of the top R&D ideas showing promise.
#HairFutureForecast - "Scalp Care Leads The Way". Scalp care and health through a variety of product formulations from shampoos and scrubs to leave-in serums has a promising future. This is a key area for innovation and product expansion within existing hair ranges. Branching out from this, we will see a focus on scalp massage and how it ties in with the concept of self-care. This is a very early emerging trend, much like "hair multi-masking", that brands can innovate with or utilise through existing hair oils they sell. To download + explore the complete Hair Future Forecast head to http://bit.ly/hairforecast
Spotify recently went public. It’s an interesting company to watch and as a long time user of the service, Pretty Analytics decided it deserved a dedicated trend story of its own. Exploring how Spotify and brands can tap into the strong connection between music and beauty with a tailored eCommerce platform and a new wave of marketing and exploration. Read the full story at bit.ly/beautyonspotify #futurebeautyconversation #marketing #spotify #ecommerce #beautyretail #artandbeauty
Exploring The Future Of "J Beauty" - It’s Friday, the sun is out, we’re officially seeing some resemblance of Spring here in London and so we celebrated with analysing Q1 2018's obsession with "J Beauty". We processed the natural language of web content around J Beauty and highlighted the popular focuses. Read the latest trend story exploring J Beauty's future impact on the beauty industry. Why has it garnered so much attention? Is there still room for K Beauty? There are also some pretty pie charts for you to download in the article (swipe left to quick view on this post) - feel free to use them in your own content or presentations if you’re also exploring #jbeauty . Link in bio OR direct link at http://bit.ly/jbeautytrend
Hair Future Forecast focuses on: Diversity. Developing an understanding of the different hair types, textures and concerns that consumers have and how to tackle them. As we see more Afro/Textured/Curly hair products hit the mass market shelves, there is room for brands to continue emerging in this space whilst mapping into additional areas such as Halal certifications, Vegan formulations and highlighting botanical ingredients such as kakadu plum. On Trend: Newly launched @dizziaklondon & @floracurl
Earlier this month, Uber collaborated with blowout&go to bring bgX to market. This new service in the Uber family allows you to book a stylist through the bgX app who will come straight to you whether you’re at home, work or even staying at a hotel. The mobile-first approach that connects people to product and service highlights just how much convenience and access is perceived as a growing metric of luxury. This is something discussed in Chapter 8 of the Hair Future Forecast (link in bio). It shows the potentially bright future that the gig/freelance economy can have is busy cities around the world - particularly for beauty.
Google searches for "micellar shampoo" are most popular in the UK, Netherlands and Canada with Pantene and Nivea leading the way. Pretty Analytics is on the lookout for a rise in the “gentle cleansers” niche - designed for those who require frequent hair washing. This will merge well into the athleisure beauty trend.
“Skincare for hair” is an emerging hair care trend that draws heavily on inspiration from the fast-growing skincare sector. Whilst a recurring theme within the Hair Future Forecast report, the latest Pretty Analytics Trend Story aims to pick apart this trend and zoom in on key focus points. Read more at - http://bit.ly/skincareforhair
Hair Future Forecast: Niche Segment Expansion. We will see an increasing focus on how individual consumer lifestyles, the granularity of traditional hair product types and emerging trends such as “athleisure beauty” and “weather-based beauty” will expand the global hair market. As the Trend Maps included in this report will show, there is significant whitespace to develop formulations and products branded and marketed to niche categories. For On Trend examples and visual data insights alongside an in-depth explanation of this hair future you can buy an instant download via the link in bio.