
Beauty trend storytelling +forecasting
Established and future trends are a powerful driving force. Steering the beauty conversation and reflecting consumer needs. Pretty Analytics focuses on telling the trend stories that are changing and driving the industry forward. Exploring how other industries influence the beauty climate and investigating emerging concepts and where ideas link together.
Quarterly Future Forecasts
Macro + Emerging Trend Reports
Qualitative Data Analysis
{NLP + Industry Research}
Visualised Data + Trend Maps
Explore White Space, Early Adopters, Innovation + Emerging Trends
A Slice Of Pretty Analytics: Stories To Your Inbox
EMERGING HAIR CARE TRENDS TO STAY AHEAD OF THE CURVE BEYOND 2022
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Bespoke in-house software monitors qualitative data across a variety of platforms from video to social media and blog content. It processes natural language into numbers and statistics. Data sets are valuable in this growing digital age but it doesn't define the future beauty conversation. Instead, we use it as fuel to power the content we provide.
Creating quantitative data from language allows us to spot newly emerging trends and study changes in consumer focus, social media and how other industries affect beauty.
Sales data and existing popularity metrics tell a story after the fact. They’re important for tracking established ideas but don’t have the context to look to the future. Our trend reports discuss:
Skincare, Hair, Colour Cosmetics, Fragrance and Retail
Premium and mass market
Global beauty trends and location focused innovation and insight
Global shifts and emerging trends
Macro, micro and niche focus
White space and exploring future concepts
Highlights of the brands and products championing trends
Showcasing early adopters and innovators
Indie and beauty startup features