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Established and future trends are a powerful driving force. Steering the beauty conversation and reflecting consumer needs. Pretty Analytics focuses on telling the trend stories that are changing and driving the industry forward. Exploring how other industries influence the beauty climate and investigating emerging concepts and where ideas link together. 

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Quarterly Trend Reports

Bespoke Trend Reports

Data Analytics through Natural Language Processing

Qualitative Data Analysis

{NLP + Industry Research} 

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Visualised Data + Trend Maps

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Explore White Space, Early Adopters, Innovation + Emerging Trends

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A Slice Of Pretty Analytics: Stories To Your Inbox

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#TrendStories on Instagram @prettyanalytics

The last year has seen the concept of “skin misting” develop into a skincare step worth investing in. The global market for face mists is rising with new formulations infusing beneficial skin ingredients from superfoods to hyaluronic acid. Bi-phase solutions, targeted skin finishes (matte to “yoga glow”) and super fine mists elevate this product category.  Read on (via the link in bio) to explore on trend examples and look ahead notes. ⬅️ Swipe left for data stories. #skincare #beautytrend #skinmisting #facemist #prettyanalytics #ontrend
TREND NOTES: Increasingly, we’re seeing brands choose lightweight, water-gel textures to formulate their skincare creating dewy, plump & hydrated skin. From the high street (think Neutrogena’s Hydroboost Water Gel Moisturiser and No7’s new HydraLuminous range) to Kiehl’s new Calendula Serum-Infused Water Cream it boasts luxury textures across price points.
Interesting article in the FT by @floramjohnston about the bricks and mortar retail evolution aka the rise of the pop-up. Thank you @kniveton for pointing this piece out! (You can read online also). ▪︎▪︎▪︎ Brands are bringing together the boutique feel of a pop-up space with exclusivity (off the back of drop model success) and now growing towards a focus on experience. As talked about in our 2017 Look Ahead report, the future of retail will focus on immersive spaces, slower retail, customer psychology and bridge the gap between online and offline. #popupshop #retailtrends #immersiveretail
LOOK AHEAD: Body care is the sector to watch as it branches out into tailored formulations highlighting effective ingredients (and consistencies like serums, lightweight oils) we usually invest in for our face. In the same way we’ve seen the granularity of skincare reflect into haircare (think scalp serums, massage, superfood shampoos) we’re seeing it happen with body. ▪︎▪︎▪︎ On trend examples: Ameliorate has become an industry favourite with key ingredient lactic acid to transform dry skin and those affected by Keratosis Pilaris. Recently, Pixi Beauty cleverly extended their bestselling Glow Tonic into a range of body products. A body lotion, wash and body peel all starring glycolic acid. The Chemistry Brand's RETIN-OIL dry body oil utilises trending retinoids and retinol alongside nourishing oils and deep-sea red algae to reduce scarring, stretch marks, cellulite etc.
TREND NOTES: Presenting some of the skin textures trending for 2019 based on digital content captured in Q1. Creative language choices are fuelling a trend of “skin textures”. Creating powerful labels such as “glass skin” can reflect imagery - communicating to the consumer an idea of the texture and skin finish of a product. Swipe ⬅️ to view data. #glassskin #yogaskin #2019trends #beautytrends #texturetuesday #skintexture #datastorytelling
According to Google Trends there’s a steady increase in global YouTube searches related to jade rolling over the last 12 months. For example, there has been a 70% increase in people searching for how to use a jade roller on their face. There is a growing focus on facial massage in the home and the positive effects it can have from a relaxing self-care perspective to their abilities to tone and de-puff. A 200% increase in searches for “self massage for glowing skin” over the last year. Beyond facial jade rolling and gua sha are the next-gen at-home skin tools. @eskerbeauty recently launched a jade roller for your body (Allover Roller) - following in the same beneficial footsteps we treat our facial skin with. International Makeup-artist Jillian Dempsey, has launch her 24K Gold Sculpting Bar. It is a vibrating t-bar that uses Japanese technology to mimic the effects of massage to help tone, sculpt and de-puff skin. It’s even designed to be used down the neck to reduce “tech lines”. #beautytrends #jaderoller #facialmassage #beautytools #newbeauty
A brilliant piece by @becsville in November's @womenshealthuk about the growth of nature-driven beauty and the wildcrafting movement. Including some great brands worth checking out! Thanks for quoting some of my thoughts on the topic alongside some great voices in the industry! 👊💚 P.S Loving the imagery for this piece!
Boozy Beauty - In the Beauty Look Ahead report we talked about the growing interest in fermented skincare that stems from many Japanese formulations that use sake as a key ingredient. Now, the use of beer in beauty, particularly hair care, is on the rise across the UK and European markets. The yeast proteins (the same used when making beer) are a useful ingredient to aid in hair repair and strengthening. Brand on Trend: @bleachlondon Beer range which includes a shampoo, conditioner and treatment mask.
Peachy Keen - Peach has been flagged as an ingredient to watch as it crops up in skincare formulations as a source of malic acid and Vitamin C alongside the nourishing properties of Vitamin E. From Purple Tree’s Peach Balm and Too Faced’s Lip Gloss infused with peach oil to Japanese skincare brand Momohime which focuses on key ingredient peach throughout. 🍑
Hair care gets personal. Schwarzkopf have launched My Specialist - a hair analysis service developed with Henkel. Using a carefully created evaluation system the technology will asses levels of dryness and damage down to cuticle detail. From this, a custom system of hair care products is created. A brilliant example of the future of hair. Read more on how hair care is getting personal in Chapter 2 of the Hair Future Forecast. #linkinbio