What's Trending in Q2 and Beyond?

Pretty Analytics analysed over 250 articles covering beauty within Q22019 (April-June). We were able to group and pinpoint the most common trend topics talked about to highlight where the beauty conversation is heading for the second half of 2019.

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Sarirah Hamid
Trend Notes: Face Mists Are Making A Comeback

The last year has seen the concept of “skin misting” develop into a skincare step worth investing in. The global market for face mists is rising with new formulations infusing beneficial skin ingredients from superfoods to hyaluronic acid. Bi-phase solutions, targeted skin finishes (matte to “yoga glow”)  and super fine mists elevate this product category.

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Sarirah Hamid
Self-Care: Redefined

Exploring how the concept of self-care has been redefined to encompass our lifestyles as a whole and is shifting into an industry in its own right. From apps to brand aesthetics and bathing rituals.


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Sarirah Hamid