The last year has seen the concept of “skin misting” develop into a skincare step worth investing in. The global market for face mists is rising with new formulations infusing beneficial skin ingredients from superfoods to hyaluronic acid. Bi-phase solutions, targeted skin finishes (matte to “yoga glow”) and super fine mists elevate this product category.Read More
Exploring the growth of the hair extensions market stemming from a consumer want to explore colour, style and expression.Read More
A fresh new retail collaboration between disruptive beauty retailer BeautyMART and athleisure and streetwear retailer UsCOLLECTIVE launches with plans to expand across the UK.Read More
Discussing beauty’s approach to chatbot technology and the future of the messaging user experience and building customer communities.
Exploring the rising “glass skin” K beauty trend and how the power of these descriptive phrases (such as “chok chok” and “cloudless skin”) are creating imagery to communicate ideas of texture and skin finish to the consumer.Read More
An excerpt from the new Sustainable Futures Macro Trend Report. Discussing zero waste beauty, how feminine hygiene products have adopted this approach and highlights from the zero waste data story.
Danish skincare brand True North, created by Jan Behrens, revealed their new My SkinCoach App. It puts their revolutionary skin-scanning technology into the hands of consumers through an accessible mobile app.Read More
Exploring how the concept of self-care has been redefined to encompass our lifestyles as a whole and is shifting into an industry in its own right. From apps to brand aesthetics and bathing rituals.
Analysing the present and future of the growing "tea-infused beauty" trend that's pouring its way across the industry from scalp care to bathing rituals.Read More
Analysing Q1 2018's obsession with "J Beauty" and exploring its future impact on the beauty industry. Why has it garnered so much attention? Is there still room for K Beauty?Read More
Exploring how Spotify and brands can tap into the strong connection between music and beauty with a tailored eCommerce platform and a new wave of marketing and exploration.Read More
"Skincare for hair" is an innovative shift discussed in the Hair Future Forecast. Here, we breakdown and define this trend and where it's heading through behaviours and aesthetics.Read More
Future beauty is leaving the 10-step skincare routine behind in favour of streamlined, effective solutions. This trend story looks at how future consumer skincare routines seek minimal and treatment focused approaches, particularly with the rise in self-care investment.Read More
A report covering the top 7 concepts connecting beauty and wellness for the future.Read More
Should trend forecasting be a creative process? A look into the inner workings of Pretty Analytics and seven questions to fuel the future beauty conversation.Read More
Bricks and mortar retail face strong competition with e-commerce and the shift towards in-app purchases. So, how are beauty retailers bringing consumers back into store?Read More
This week's discovery edit brings you six innovative brands showcasing what Nordic beauty has to offer.Read More
A report covering the top 10 beauty trends for 2018 and how they will influence the industry as it shifts into a gear of big change disrupting traditional flows.Read More
With the reveal of Pantone's 2018 colour of the year, Ultraviolet, this week's discovery edit looks at the beauty brands showcasing a facet of purple.Read More
Exploring three concepts prolific in Japanese beauty that we will see inspire future global brands.Read More