Self-Care: Redefined

Exploring how the concept of self-care has been redefined to encompass our lifestyles as a whole and is shifting into an industry in its own right. From apps to brand aesthetics and bathing rituals.


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Sarirah Hamid
Discovery Friday 001

Treading through the jungle of interesting brand concepts and innovation, here’s a series of weekly brand discoveries from all over the world and what’s so cool about them.

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Sarirah Hamid
The Tactile Approach

Discussing the part packaging plays in a decision to purchase alongside a product’s connection to the user and how it fits their beauty routine. Covering on trend examples of tactile products and how they affect the user experience.

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Sarirah Hamid