The Beauty Industry In 2018
Pretty Analytics takes on the next 12 months of beauty. This report covers the top 10 trends we see influencing the industry in 2018. In particular, the green movement, personalisation and beauty’s Internet of Things will be the biggest macro trends taking effect.
Pretty Analytics analysed over 250 articles covering beauty within Q22019 (April-June). We were able to group and pinpoint the most common trend topics talked about to highlight where the beauty conversation is heading for the second half of 2019.
The last year has seen the concept of “skin misting” develop into a skincare step worth investing in. The global market for face mists is rising with new formulations infusing beneficial skin ingredients from superfoods to hyaluronic acid. Bi-phase solutions, targeted skin finishes (matte to “yoga glow”) and super fine mists elevate this product category.
Exploring the growth of the hair extensions market stemming from a consumer want to explore colour, style and expression.
A fresh new retail collaboration between disruptive beauty retailer BeautyMART and athleisure and streetwear retailer UsCOLLECTIVE launches with plans to expand across the UK.
Discussing beauty’s approach to chatbot technology and the future of the messaging user experience and building customer communities.
Exploring the rising “glass skin” K beauty trend and how the power of these descriptive phrases (such as “chok chok” and “cloudless skin”) are creating imagery to communicate ideas of texture and skin finish to the consumer.
An excerpt from the new Sustainable Futures Macro Trend Report. Discussing zero waste beauty, how feminine hygiene products have adopted this approach and highlights from the zero waste data story.
Danish skincare brand True North, created by Jan Behrens, revealed their new My SkinCoach App. It puts their revolutionary skin-scanning technology into the hands of consumers through an accessible mobile app.
Exploring how the concept of self-care has been redefined to encompass our lifestyles as a whole and is shifting into an industry in its own right. From apps to brand aesthetics and bathing rituals.
Analysing the present and future of the growing "tea-infused beauty" trend that's pouring its way across the industry from scalp care to bathing rituals.