Trend Report: Athleisure Beauty
Pretty Analytics presents ATHLEISURE BEAUTY. This emerging trend report explores:
001 THE STORY SO FAR
002 BRANDS ON TREND (early adopters)
003 ADOPT + INNOVATE (how can brands move into the athleisure beauty space?)
004 VISUAL DATA STORIES (analysing qualitative data on this trend produced into graphs and charts)
005 LOOK AHEAD (what should brands be focusing on to build a brand in this emerging trend space?)
For Brands: Explore athleisure beauty futures, innovative white space and map out areas of expansion within your business and strategy.
For Retailers: Explore brands headlining as early adopters and plan newness based on consumer demand.
For industry insiders + writers: Gain insight into the future trends and topics of conversation in athleisure beauty and stay ahead of the curve.
Exploring the growth of the hair extensions market stemming from a consumer want to explore colour, style and expression.
A fresh new retail collaboration between disruptive beauty retailer BeautyMART and athleisure and streetwear retailer UsCOLLECTIVE launches with plans to expand across the UK.
Discussing beauty’s approach to chatbot technology and the future of the messaging user experience and building customer communities.
Exploring the rising “glass skin” K beauty trend and how the power of these descriptive phrases (such as “chok chok” and “cloudless skin”) are creating imagery to communicate ideas of texture and skin finish to the consumer.
An excerpt from the new Sustainable Futures Macro Trend Report. Discussing zero waste beauty, how feminine hygiene products have adopted this approach and highlights from the zero waste data story.
Danish skincare brand True North, created by Jan Behrens, revealed their new My SkinCoach App. It puts their revolutionary skin-scanning technology into the hands of consumers through an accessible mobile app.
An emerging forecast reporting on the growing athleisure beauty trend. From early adopters to how brands can create and innovate in this space.
Exploring how the concept of self-care has been redefined to encompass our lifestyles as a whole and is shifting into an industry in its own right. From apps to brand aesthetics and bathing rituals.
Analysing the present and future of the growing "tea-infused beauty" trend that's pouring its way across the industry from scalp care to bathing rituals.
Analysing Q1 2018's obsession with "J Beauty" and exploring its future impact on the beauty industry. Why has it garnered so much attention? Is there still room for K Beauty?