Discovery Friday 001

The truth is, the majority of the beauty industry is a sea of independent brands with a few big beauty player islands. The rise of social media marketing and the direct to consumer approach has paved the way for successful indie brands and the space to innovate and disrupt the traditional flow. Treading through the jungle of interesting brand concepts, here’s a series of weekly brand discoveries from all over the world and what’s so cool about them.


Meant is mindfully made, minimalist-designed and massively rewarding. This is gender-inclusive care for all.” Multipurpose products made from natural and organic ingredients. They get straight to the point with meaningful beauty. No frills attached.

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Voir Haircare

The names this Canadian brand chose for their products are something poetic. Voir work with natural ingredients, local production to support communities and be fully involved in the manufacturing process and there’s kakadu plum extract in their dry shampoo.

The Soap Co.

This UK based brand caught my attention with their exfoliating soap pebble (spotted in Anthropolgie). Handcrafted in the Lake District, these bergamot and mint soaps are wrapped in wool that act as a gentle exfoliant when wet.

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Wise Men’s Care

A range of sophisticated hair care in stylish minimal packaging. From local production in Montreal to recycled and reusable packaging, Wise are ticking all the boxes. However, it’s their choice in botanical ingredients that make them stand out. Red maple and glacier clay in their pomades and birch bark in shampoo.

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Sarirah Hamid