Single-Tasking Beauty

Thinking about productivity, the art of "single-tasking" is recommended as an efficient way to work. Many beauty brands have followed suit focusing their efforts on targeted solutions. 

On Trend:

#TrendStories - Single-tasking Beauty

Understanding that one size does not fit all, whether that’s relating to a part of the body, gender identification or ethnic background. It gives space to delve into the details of research on ingredients, textures and formulations that can benefit us in specific ways. Another way of injecting innovation and tailoring a well-defined brand message.

Whilst the demand for multi-purpose and multi-tasking products still rules, there's a bright future ahead for targeted solutions born out of personalisation. And of course, sometimes it's best to do one thing but do it well.


Beauty Look Ahead 2018/19
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Sarirah Hamid